Traditional Marketing & Our Approach Non-Traditional Marketing - The Difference
Our Approach Gets Results It's So Much More Than Placing a Sign in the Yard
The JWP Group surpasses basic marketing plans that are utilized by the average real estate agent. Using a combination of traditional marketing techniques, the latest in technology, and new innovative concepts, we are able to achieve the best possible results for our clients. Our approach includes:
First Showings Happen Online
The first step in effectively marketing a home is understanding buyer behavior—specifically, where most buyers begin their home search. With 89% looking online first, getting a digital property listing perfect has never been more important, we never have a second chance to make a first impression!
We also pay for premium listing position on sites like Zillow to keep your home as visible as possible. And, of course, your home receives dramatically expanded reach via RE/MAX’s international suite of resources, which cater to buyers around the globe!
Our professional photography gets spot on flawless images for that GREAT first impression! In today’s market, your home is open 24/7 and photos create a lasting impression which can quickly set the table for success or failure. In fact, if photos of your home don’t entice visitors, chances are they will never set foot inside your home for a physical tour! To reinforce this, consider recent data showing that homes with high quality photos sell with a 47% higher asking price per square foot and 32% faster!
Video & 3D Walkthroughs
Beyond best-in-class photography and 3D Virtual Tours, our listing package also includes smooth-rolling Zillow video walkthroughs.
In addition to the value these offer potential buyers, video walkthroughs also add a special Zillow badge and priority visibility, helping you get the most eyes possible on your home from one of the world’s top real estate websites.
The 3D tours represent a huge competitive advantage, in addition to creating more engagement, these tours—in tandem with our video walkthroughs—also serve as a “quality filter” for potential buyers who get to view your property in great detail before deciding to visit in-person.
Drone Photography for
Our professional photographer provides stunning aerial footage including images, video, and panoramas to showcase your residential property from a unique perspective in the sky.
Online& Print Advertising
We’re tremendously active on social media, with a collective Facebook following of over 1,000 fans (plus a strong presence on Instagram and Google). By pairing this following with promoted posts and targeted advertising, we broaden the footprint of your property while actively monitoring comments, share activity, and other important points of engagement to identify and communicate with potential buyers.
We also pay for premium listing position on sites like Zillow to keep your home as visible as possible.
The result is a blended approach of community outreach via mailings and print ads, paid online advertising, and analytics that yield consistently strong returns for our sellers.